🔥Where Are Homes Selling Fast (❄️And Where Are They Sitting)?

Brantford Real Estate Update – February 2025

📢 Some homes in Brantford are selling in bidding wars, while others are sitting on the market for months. Want to know which category you fall into—and what to do about it? Let’s dive into the research.

The Brantford real estate market has shifted significantly since December, with some key trends emerging. While lower-priced detached homes and townhomes are getting snapped up quickly, the high-end market remains sluggish.

If you’re buying or selling this year, understanding where the momentum is building (and where patience is needed)will be critical to your success.

 
 


📊 Market Shifts: What’s Changed Since December?

Over the past two months, we’ve seen:

📈 Stronger demand in lower-priced detached homes – In December, homes under $600K had 1.4 months of supply, and now we’re down to 1.3 months—showing increased competition. More buyers are entering this segment, and bidding wars are becoming more common.

📈 A shift in townhomes under $600K – In December, this segment was in a buyer’s market (3.6 months of supply). Now, it's flipped to a seller’s market (1.9 months of supply). This is a major turnaround, and I expect these homes to be in very high demand this year.

📉 Luxury homes are still struggling – Detached homes over $1M remain stagnant, with nearly zero sales in two months. In December, $900K-$1M homes had 14 months of supply, but now they’re heating up with only 1.1 months of supply—an early sign that high-end buyers may be coming back.

📉 Newer condo apartments continue to slow down – In December, these buildings had 10 months of supply, but that has now jumped to 16 months—confirming that buyers are looking elsewhere for better affordability.

🚀 The big trend? Lower-priced homes are moving faster, while high-end homes are still waiting for demand to return.


🔥 Where Homes Are Selling Fast (And What That Means for You)

If you're in these price points or areas, expect competition:

🏡 Detached homes under $600K – 1.3 months of supply and shrinking.

🏡 Townhomes under $600K – Demand has spiked, making it a seller’s market.

🏡 West Brant ($800K-$1M) – One of the hottest segments, with only 1.4 months of supply.

🚀 If you’re selling in a hot market:
This is the time to front-load your listing plan—staging, marketing, and pricing strategies must be dialed in. 📞 Let’s talk about how to maximize your sale price with my custom strategy session—no pressure, just expert advice.

💡 If you’re buying in a hot market:
Act fast, be prepared for competition, and work with a plan to win in multiple-offer situations. 📞 Let’s create a buying strategy that puts you ahead of other buyers.


❄ Where Homes Are Sitting (And How to Get Sold in a Tough Market)

These segments still require patience and strategy:

🛠 Homes over $1.25M – Buyers in this price range are more cautious right now, but that means smart sellers have a rare opportunity to get ahead of the competition. With fewer listings moving, a well-positioned home will stand out even more.

🛠 New-build condos (less than 5 years old) – 16 months of supply means buyers have options.

🛠 Henderson ($600K+) & Terrace Hill ($600K+) – 25+ months of supply—buyers are waiting, and pricing must be competitive.

💡 If you’re selling in a cold market:
The key is standing out. Staging, high-end marketing, and strategic pricing will be non-negotiable. 📞 Let’s meet for a free in-home evaluation—no commitment, just insights.

🚀 If you’re buying in a cold market:
Other buyers are acting with no urgency—which means you have a chance to secure a great deal. If you see a great property, don’t wait—secure it while competition is low.


🔮 My Market Prediction for 2025: Where Are We Headed?

I expect lower-priced detached homes and townhomes to stay extremely hot this year, fueled by affordability and buyer demand.

🏡 $1M+ homes will take longer to heat up – Not every agent is watching the GTA market like I am, but here’s why it matters: When demand in Toronto rises, it trickles into Brantford. We’re already seeing detached homes in the GTA heat up. That’s a key signal for Brantford’s high-end market, meaning timing your move correctly could make a big difference in your sale price.


📌 Final Takeaway: What This Means for You

✅ If you're selling under $1M, you're in one of the hottest price ranges—make sure your listing is market-ready to maximize your price.
✅ If you're selling a high-end home, your market will take time to heat up—but smart timing and the right marketing can get you ahead.
✅ If you're buying, the best deals are happening right now in high-end homes and condos.

📞  Ready to make a move? Reach out anytime, and let’s put a winning strategy in place for you.

Jeff Thibodeau

Jeff Thibodeau is a business performance coach, industry trainer, and motivational speaker. He has over 15 years experience in the real estate industry and 10 years in the market research industry. Jeff teaches sales skills, how to develop systems and processes for teams and brokerages, as well as mindset and mental toughness.

Jeff is married with has two boys who he spends time with outside of work. When he's not working or spending time with his family, Jeff enjoys rock climbing and hiking.

https://jeffthibodeau.me
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🏡 Brantford Real Estate Market Update – February 2025