How We Sold This Amazing Renovation After Others Failed
A deep dive into the strategy, marketing, and execution that led to a successful sale.
Selling a fully renovated single-family home in Brantford’s Cedarland neighborhood presented unique opportunities and challenges. The property, offering 2,227 sqft of finished space with 4 bedrooms and 2 baths, was a standout for its A++ renovation quality but faced a tougher buyer’s market. Previously listed unsuccessfully with two agents, the young sellers needed a strategic approach to overcome market hurdles and financial constraints.
The Challenge:
Market Context: The property was listed in a declining market, with prices having fallen significantly from their peak two years prior. Buyers were hesitant and selective.
Property-Specific Issues: While the home boasted high-end finishes, it lacked a key feature—an ensuite—and had a single-car garage, making it less appealing to some buyers. Its location on a main street posed additional challenges.
Client Concerns: The sellers had purchased the property at a peak price, invested heavily in renovations, and now faced financial pressure in a slower market. They had already worked with two agents but received no viable offers.
“This property had all the makings of a dream home, but in a tough buyer’s market and after two failed listings, the biggest challenge was proving its value to the right audience.”
- Jeff Thibodeau
The Strategy:
Selling At A Premium Price In A Buyer’s Market
Pricing to Reflect Value: The home was priced at $859,900—strategically set to balance market realities with the sellers’ financial goals.
High-End Marketing:
Professional photography and videography highlighted the home’s exceptional finishes, particularly the unique pet bath in the laundry room.
Targeted social media campaigns and video advertising reached out-of-town young families seeking a turn-key home.
Open houses provided additional visibility.
Staging Expertise: Although the home’s renovations were top-notch, it lacked a “lived-in” feel. We added curated furniture, art, and décor to create a warm, inviting atmosphere that appealed to buyers.
Firm Negotiation: We advised the sellers to reject lowball offers, staying patient with the right buyer who would recognize the home’s value.
Execution:
The marketing campaign quickly drew attention, resulting in multiple offers. While some initial offers fell short, we stuck to our strategy, waiting for a buyer who appreciated the home’s unique appeal. Regular communication with the sellers, including in-person visits to the property, ensured they remained confident in the process.
Results:
Days on Market: The home sold in 57 days under our management, compared to 82 days combined with previous agents.
Sale Price: $850,000, just shy of the $859,900 listing price, reflecting the market’s acknowledgment of the property’s value.
Client Satisfaction: The sellers were relieved and pleased to move on, having achieved a strong price in a challenging market.
Watch the video tour we created for this beautiful home.
Lessons Learned:
Patience Pays Off: Premium homes can achieve premium prices when marketed effectively and matched with the right buyers.
Stay Firm on Value: Lowball offers are inevitable but can be navigated with a clear pricing strategy and strong negotiation.
Key Market Insights:
This sale underscored a growing trend: buyers in Brantford are returning to higher price points but are prioritizing move-in-ready, showroom-quality homes. Sellers should invest in quality renovations to stand out in a competitive market.
“By staying patient and sticking to our strategy, we found the perfect buyer who truly appreciated the quality of this home and was willing to pay a price that reflected its value.”
- Jeff Thibodeau
Thinking of selling your home?
Whether it’s a luxury property or your family home, we have the tools, experience, and strategies to get you top results. Contact us today to discuss how we can help.