Two careers. One town. Same person.

I was born and raised in Brantford, and I’ve worked in local real estate since 2008. Before that I studied programming and worked in market research — which explains a lot about what came later.

Along the way I built a team, trained agents, and grew a brokerage to over 60 agents and more than $1 billion in sales before selling it in 2021. Today I’m a broker with REAL Broker Ontario Ltd., and I work directly with clients again — one-on-one, the way I like it. If you’re buying or selling around Brantford, BrantfordHomes is where my market work lives: every listing, honest neighbourhood guides, and a monthly report with the real numbers.

The tools in this industry have always been the problem — generic CRMs, portals that treat every city the same, marketing that takes a full-time team. So I built my own. jeffOS is the system my whole business runs on: an AI agent named Donna handles the operations, engines generate the market reports and marketing, and the public sites — BrantfordHomes, BruceCoastLife, and this one — all run on the same platform.

None of it is a demo. Every system on the projects page does real work in a real business, every day. That’s the standard I care about — and it’s what I teach from.

Other agents ask me the same question all the time: “How are you actually using AI in your business?”

That’s why I started JeffAI. Every episode walks through a complete workflow using plain ChatGPT or Claude, with the exact prompts and the same systems I use every day.

If you want to go deeper, join the email list to get the prompts, follow new releases, and hear first when the full course is ready.