How We Sold This $2.2m Home In Just 16 Days
A deep dive into the strategy, marketing, and execution that led to a record-setting sale.
When it comes to selling a luxury home, every decision matters—from pricing to positioning. This case study walks you through the process that sold this stunning property for $2.2m in just 16 days. Discover the strategy behind the success and how we can help you achieve similar results.
The Challenge:
My clients faced a daunting task: selling a high-end property in a tough market
The data told us a discouraging story:
Only 3 homes had sold in the past year in the area, and the average time to sell was over 200 days.
6 competing listings ranged from $1.8m to $3.2m, including a nearly identical home with better finishes that had been sitting for over 360 days.
The high-end market in Brantford had taken a post-pandemic downturn, with properties above $900k lingering unsold.
“Despite these hurdles, my clients were determined to move on to the next chapter of their lives—and I was determined to help them do just that.”
- Jeff Thibodeau
The Strategy:
How To Win in a Challenging & Oversaturated Market
#1: And Honest & Transparent Partnership
Our foundation of trust allowed for open conversations about pricing, staging, and strategy. Instead of inflating the listing price, we positioned the property as the best value for our target buyer—a move that proved key to our success.
#2: Perfect Pricing from Day One
The first days on the market are critical. To capitalize on buyer interest, we listed the property at $2,222.222—a number chosen for its competitiveness and memorability. This strategic pricing created urgency and captured the attention of serious buyers.
#3: A Marketing Masterclass
Our marketing plan brought this home to life:
Professional Media: Three shoots captured the vibrant fall foliage, the sparkling pool, and every architectural detail.
High-Impact Visuals: Magazine-quality photos and a cinematic video tour showcased the luxurious lifestyle this home offered.
Precision Targeting: Ad campaigns focused on reaching affluent buyers most likely to be interested in this property.
#4: Expert Positioning
We positioned the home as a rare blend of elegance and comfort, emphasizing its exclusivity. Any less-desirable features, such as its unfinished lower level, were addressed early to keep buyers focused on its stunning amenities and unique appeal.
The Sale:
Turning Setbacks into Triumphs
The first weekend on the market brought challenges. An agent viewed the home with prospective buyers and was highly critical of the home and the asking price, leaving my clients disheartened. I reassured them: “Trust our strategy—we’re playing to win.”
The following week, the momentum picked up. We had proactive conversations with the interested buyers and their agents, resulting in two buyers competing for the home:
By keeping the negotiation moving I encouraged each buyer to submit their highest and best offer to the seller.
My clients accepted an offer that was full price and with no conditions. In just 16 days, their home was sold, while the other 6 homes in the neighbourhood remain on the market.
Watch the video tour we created for this beautiful home.
The Takeaway:
Results That Speak for Themselves
While six other homes in the neighbourhood remain unsold, my clients celebrated a swift, successful sale. Here’s what made the difference:
Strategic Pricing: Listing at the right price from day one created urgency.
Expert Marketing: A comprehensive, polished campaign ensured the property stood out online.
Proactive Communication: Open lines with agents kept the momentum going.
A record-setting sale in just 16 days. This $2.2m property sold above market expectations, with multiple inquiries in the first week. Our strategic approach delivered results far beyond the homeowner’s expectations.
“In today’s market, selling isn’t just about listing—it’s about storytelling, strategy, and execution. My clients trusted the process, and the results speak for themselves.”
- Jeff Thibodeau
Thinking of selling your home?
Whether it’s a luxury property or your family home, we have the tools, experience, and strategies to get you top results. Contact us today to discuss how we can help.